"In order to help the animals, we need to raise the funds, and in order to reach the people we need make it easy for them to be a part of our work, and donate."

- Yrsa Sturesdotter

Fundraising manager, World Animal Protection

Electronic Signatures for Fundraising: Case Study

World Animal Protection (WAP) is one of the largest global animal welfare organizations and has the largest worldwide reach. Their mission to alleviate animal suffering involves a wide range of activities, from providing disaster relief to millions of animals each year, to awareness campaigns to show people the link between animal welfare and human welfare. A non-profit, WAP is totally dependent on their supporters. Making it easy for people to donate to this work is therefore crucial. Scrive eSign played a big part in making that happen.

A non-profit, WAP is totally dependent on their supporters. Making it easy for people to donate to this work is therefore crucial. Scrive eSign played a big part in making that happen.

Challenges

The issue WAP was facing was not about inspiring new donors, but how to better retain existing ones. It wasn't a matter of the heart, but one of banking practicalities, which finally boils down to personal convenience.

Online donations by individuals is a major source of WAP’s support. People typically donate by signing up for a monthly pledge on the WAP web site. Donors can choose to pay using credit card or Autogiro (direct debit). But most choose credit card because it’s easier to set up, as Autogiro involves printing, signing, and returning a paper agreement.

However, credit card donors are more likely to drop out of their monthly donations than direct debit donors. Why?

For the simple reason that credit card payments are far more prone to disruption. Cards expire, or get replaced unexpectedly due to fraud, loss, and theft. When this happens, it’s easy to forget to update our card with every merchant.

But the same is not true for direct debit. So WAP needed a way to encourage Autogiro payments. And they needed a way for donors to set it up on their mobile devices as well as on their computers.

WAP needed an eSign solution, and that’s where Scrive came in to make a difference.

"We are totally dependent on our supporters. We couldn't do anything without their support... We needed to have a form that worked in a smart phone, and that is something Scrive could provide us with."

- Yrsa Sturesdotter

Fundraising manager, World Animal Protection

Solution & results

The picture changed when WAP started using Scrive eSign.  Scrive’s e-sign API made it easy to embed electronic signatures seamlessly into the donation flow of the WAP web site.

When online donors could authorize direct debit payments without paper, from any device, the results were immediately clear: in 2016 WAP saw a 15% increase in the number of monthly donors.

Scrive is proud to be part of helping to secure the continuity of WAP’s work. In 2016, WAP: